One of the unique challenges that U.S. cannabis multistate operators have faced in expanding their businesses and winning over customers is the constantly evolving nature of U.S. medicinal and recreational markets.
At the Benzinga Cannabis Capital Conference in Miami Beach on Monday, execs from top MSOs discussed how they are approaching different U.S. markets and target customers.
Cannabis Brand-Building
Cresco Labs Inc’s CRLBF 6.02% long-term goal is to make consumers as aware of its brands as they are of brands like Coca-Cola Co KO 0.04% or Starbucks Corporation SBUX 0.77%, said Cory Rothschild, Cresco’s senior vice president of brand marketing.
To read more, click on https://www.benzinga.com/markets/cannabis/20/02/15397162/how-cannabis-msos-are-winning-over-customers-in-evolving-us-markets