Green Flower Media, the leader in cannabis education and training has partnered with the National Organization for the Reform of Marijuana Laws (NORML) to launch the Cannabis Advocacy Certificate Program, arming future policy-shapers with the expertise needed to become effective cannabis advocates.
The U.S. cannabis industry supplies over three million medical patients with a safer alternative to prescription drugs, generates over 1.4 billion in tax revenue annually, and employs an estimated 300,000 people. All this would be impossible without well-informed, passionate cannabis advocates making their voices heard.
But the work is far from over. Did you know that two-thirds of California still prohibits the sale of legal cannabis? Local bans are just one example of how even after legalization, there’s still a lot of work and education to do in cannabis policy.
The Cannabis Advocacy Program is a set of 10 video modules designed to make individuals and organizations stronger, more effective cannabis advocates. This 100% online course will teach you the essential tools and nuanced techniques NORML has deployed over the last 50 years to shape cannabis policy at the local, state, national, and international levels. After earning your certificate, you and your organization will know exactly what steps you need to take to be successful with your cannabis advocacy efforts.
Students will learn how to effect change directly from the leaders of cannabis advocacy: Jenn Michelle Pedini, Development Director of NORML and Executive Director of Virginia NORML, Paul Armentano, Deputy Director of NORML, and Jax Finkel, Executive Director of Texas NORML.
Courses in this online program include:
- How Advocacy Moves Cannabis Forward
- Cannabis Advocacy: Past, Present, & Future
- The Path To Influencing Cannabis Policy
- How To Set Your Goals & Achieve Your Advocacy Objectives
- Strategies To Succeed In Cannabis Advocacy
- Messaging & Framing: How To Gain Public Support
- Coalition Building & Legislative Allies
- How To Deliver Your Message To The Media
- Lawmaker & Voter Engagement: The Keys To Your Success
- Implementation & Protecting Progress
