For all the strife that seems to exist between millennials and baby boomers, when it comes to marijuana consumption, the two generations actually have much in common.
But key differences also exist, which affects how businesses will need to focus their messaging to reach these customers.
Both demographic cohorts identified inhalation as the most preferred method of consumption, according to a recent study from Verilife, a dispensary operator owned by Chicago-based multistate marijuana operator PharmaCann.
