John Mackey’s keynote address and his fireside chat with MJBizDaily CEO Chris Walsh as well as other MJBizCon 2020 content is available on demand.
At a time when large multistate marijuana operators are ascending to new heights, Whole Foods Market co-founder and CEO John Mackey has a critical message for smaller cannabis entrepreneurs: Make the most of your business intuition to build strong, sustainable brands while you still can.
“If you’re a small business starting out, you have to realize … you know the market better than anybody else because you’re living it, you are the market, you embody it, you know the customers,” Mackey told Marijuana Business Daily CEO Chris Walsh during a virtual fireside chat at MJBizCon 2020 on Wednesday.
“And that gives you an authenticity that these big players will never have.”
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