While Illinois topped $1 billion in total cannabis sales in 2020 as consumers scooped up adult-use products, the new recreational marijuana market there might actually be underperforming when considering the state’s large population.
Illinois consumers purchased 14.5 million recreational marijuana products last year, generating $669 million in sales.
While nowhere near California’s first-year numbers, that amount is almost double what Colorado, Oregon or Washington state brought in during their first 12 months of recreational sales after adjusting for inflation.
But per-capita numbers suggest a different story.
With a population of 12.7 million people, Illinois has a few million more residents than Colorado and Oregon combined.
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