Sales of cannabis pre-rolls surged nearly 50% last year in key recreational markets, defying expectations that the often-shared product would suffer during a global pandemic caused by a respiratory-related virus.
Pre-rolls have become the second-fastest-growing product category as cannabis consumers shop for value products and enjoy the convenience of the prepackaged good.
Pre-roll is the commonly used industry term for a professionally rolled marijuana cigarette, otherwise known as a joint.
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