Many adult-use marijuana shoppers would rather stick with one type of product, such as flower or vape pens, when at the store than bring home a variety of cannabis goods, according to an analysis of customer basket compositions from 2020.
Understanding the buying patterns of marijuana consumers can help retailers and manufacturers improve merchandising and marketing efforts.
Retail basket data from California, Colorado, Nevada and Washington state provided by Seattle-based cannabis analytics firm Headset showed that 67% of baskets with a flower purchase didn’t contain any other marijuana product types.
To find out more, click on https://mjbizdaily.com/adult-use-marijuana-basket-composition-highlights-consumer-buying-trends-in-2020/?utm_medium=email&utm_source=newsletter&utm_campaign=MJD_20210323_NEWS_Daily