Sales of cannabis-infused beverages were up 40% last year, as companies sought to capitalize on new marijuana consumers seeking a familiar form of consumption and those looking for an alternative to alcoholic drinks.
Marijuana beverage companies, for example, have been cashing in on health-related trends such as Dry January, when alcohol drinkers abstain for the month and look for alternative ways to relax.
“People are very mindful of the impact of alcohol on their health and their looks,” said Tracey Mason, co-founder and CEO of cannabis-infused, alcohol-free wine company House of Saka, based in California’s famed Napa Valley winemaking region.
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