Loyalty programs, long a staple of consumer marketing strategies, have found a place among regulated cannabis retailers in the United States and Canada.
By offering perks such as discounts, points, special offers and new-product notifications, retail operators say loyalty programs can be a useful tool for:
- Boosting basket sizes.
- Increasing the frequency of customer visits.
- Offering targeted marketing opportunities to age-verified shoppers, even when government regulations restrict marijuana promotions.
Offering those perks isn’t free, but loyalty-program operators say the benefits can easily outweigh the costs.
To read more, click on https://mjbizdaily.com/customer-loyalty-programs-offer-clear-benefits-for-cannabis-stores/?utm_medium=email&utm_source=newsletter&utm_campaign=MJD_20210304_News_Daily