Gorilla Glue? Pineapple Express? OG Kush? Purple Haze? What were they smoking when they named some of these strains? For the uninitiated, navigating the sometimes wacky world of strain names can make you feel like you’re already high. In recent years, however, cannabis companies have begun to develop new, more intuitive ways to categorize their products for cannabis newbies.
That was the thinking behind Common Citizen, a Michigan-based cannabis company that advocates for a “people-first” approach to the business. The company created four color-coded “Common States” to categorize its products in a way that makes it easier for new customers to understand.
Common Citizen’s chief marketing officer Allison Hornev, who joined the company from Kalamazoo-based craft beer brewery Bell’s, says that approach is central to how the company does business.
To read more, click on https://www.metrotimes.com/detroit/michigan-cannabis-companies-are-developing-more-intuitive-ways-of-categorizing-their-products-for-consumers/Content?oid=26562610