If current retail marijuana preferences were analogized to alcohol, the most sought after-strains would always be Everclear, chosen solely for THC potency, said David Egerton, a chemist who runs a Michigan lab that tests cannabis products.
THC content is one of the main factors in wholesale and retail demand and pricing, however, marijuana safety lab directors, growers and regular customers tell MLive that’s not the best basis for making a purchase.
As the market matures and evolves, there’s a push within the industry to present more data to customers, especially regarding the hundreds, if not thousands of other of cannabinoids and terpenes that impact the experience.
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