It may be time to get a little Primitiv with your cannabis. Primitiv, the brand from former Detroit Lions Rob Sims and Calvin Johnson, could be coming to a dispensary near you.
“We came up with the name because we believe this is like the original medicine,” says Sims. “This is god’s gift, the answer to a lot of ailments. The answer to a lot of treatments is found in natural products. That’s how we came up with the name Primitiv. … We’re taking something that’s very natural; it’s the first medicine.”
The partners have been growing the plant at their facility (with a staff of about 15 people) in Webberville, and selling it into the Michigan distribution system for more than a year, but they weren’t pushing the brand so much. Now they’ve got things up and running the way they want it — harvesting about 100 pounds of flower every six days — and they’re ready to let everyone know Primitiv is on the market. They sell product in a dispensary named 3Fifteen in Flint and expect to have their own location up and running in Niles later this year.
To read more, click on https://www.metrotimes.com/detroit/former-lions-calvin-johnson-and-rob-sims-are-ready-to-hit-the-cannabis-industry/Content?oid=27330925