Cannabis producers and retailers alike have a stake in improving their product selection, and acting on customer feedback can be a powerful tool for boosting loyalty.
New technologies offer new ways to get that feedback, rewarding marijuana businesses with rich insights into exactly what consumers like and dislike.
Three regulated U.S. and Canadian companies told MJBizDaily that they get feedback straight from consumers by:
- Linking a loyalty program with a digital feedback platform for post-shopping questionnaires.
- Analyzing social media, including message boards maintained by enthusiastic legal cannabis consumers.
- Using product packaging with scannable QR codes that link to surveys and encourage the end consumer to weigh in.
For more information, click on https://mjbizdaily.com/how-cannabis-companies-use-technology-to-get-direct-consumer-feedback/?utm_medium=email&utm_source=newsletter&utm_campaign=MJD_20210608_NEWS_Daily