When James Eichner and Ron Basak-Smith met as graduate students at the University of Colorado, they bonded over music, a love for cannabis, and a frustration over the cannabis industry’s plastic waste problem. Shortly after they met, a joint business-school project on reducing waste led the duo to launch a business with the same goal.
And their initial mission to reduce plastic waste in the cannabis industry has resulted in a full-circle solution: packaging made, in part, from Cannabis sativa L. (specifically, hemp).
In 2018, Eichner and Basak-Smith founded Denver- and Los Angeles-based company Sana Packaging, which manufactures cannabis packaging out of hemp hurd, as well as ocean plastic waste. In just a few years, the founders have turned their class project into a business that now serves more than 350 customers throughout North America
To read more, click on https://www.hempgrower.com/article/coming-full-circle/