Cannabis companies have precious few options when it comes to advertising. With the federal government still listing marijuana as an illegal drug, the industry faces strict regulations on advertising its products and services.
The situation has left companies scrambling to get around advertising restrictions. One outlet for companies has involved placing cannabis billboards on highways in states with legal weed. But earlier this year, California officials mandated the removal of some billboards. And proposed action in Michigan could signal that idea is taking hold in other locations.
A bipartisan group of lawmakers in Michigan filed a new bill this year banning cannabis advertisements on billboards. Rep. Abdullah Hammoud, a Democrat, is listed as the primary sponsor of the bill. Both he and his co-sponsor, Republican Rep. Mary Whiteford, cited children’s exposure to the billboards as one of their main reasons for proposing the change.
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