Marijuana edibles manufacturers are becoming more sophisticated by simplifying their labeling in a bid to woo customers and boost sales.
Instead of labeling their products as sativa, indica or a hybrid of the two, companies increasingly are using labels to tell consumers the effects their products are intended to deliver – “energy,” “sleep” or “chill,” for example.
Edibles manufacturers are betting that newer consumers will better identify with a product that is marketed using simple, easy-to-understand terms versus strain names that newbies might not grasp.
The new approach taken by edibles operations is similar to what coffee and olive oil companies do when labeling their products – using terms such as “balanced and sweet” to describe a particular coffee or “bold and peppery” to characterize an oil.
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