Common Citizen announced the launch of its Principle product line with all net proceeds going back to the communities Common Citizen serves.

Principle cannabis is now available in a single, one-gram pre-roll in a decorative tin at Common Citizen’s retail locations.

“Our Principle product line embodies our priority of people over product, and arrives just in time for the holidays to help our ongoing efforts to reinvest in the diverse communities we proudly call home,” said Common Citizen CEO Michael Elias.

Principle was unveiled at a recent event that culminated in the launch of the film “Cannabis For Humanity” in Detroit. A public release date for the film will soon be announced. Watch a preview of the film here.

Creating tangible impact through cannabis ventures requires action, sustained engagement and collaboration with partners already doing transformative work to achieve this goal. To help advance these efforts, Common Citizen has partnered with Cannaclusive to better serve its employees and local communities. In the coming months, Cannaclusive will help Common Citizen direct its profits to organizations dedicated to creating meaningful opportunities for marginalized communities.