JARS Cannabis is inviting Shiawassee County skiers and snowboarders to strap on their boots and gear up to hit the rails during the first annual JARS Rail Jam competition. Open with free admission to all participants and spectators aged 18 years and older, this outdoor event will boast a 90-foot course with three unique metal rail features for skiers and snowboarders to twist, turn, mount, and slide on while competing for the first-place cash prize of $1000.
“JARS strives to engage our community and customers by hosting experiential events that draw from a variety of interests and hobbies,” says JARS Cannabis Marketing Director, Stefanie Michels. “We’re grateful to be a part of a community that embraces cannabis and feel hopeful that this event will serve as a sign of the ongoing shift of public acceptance surrounding the cannabis plant.”
In celebration of the intersection of cannabis with extreme sports, JARS Cannabis has slated internationally renowned Ross Rebagliati, the 1998 Olympic snowboarder who was briefly stripped of his gold medal after testing positive for cannabis, to spectate the JARS Rail Jam competition as a guest judge.
“1998 was the beginning of a cannabis revolution that we are still at war with today,” explains Olympic snowboarder and outspoken cannabis advocate, Ross Rebagliati. “It’s no surprise that extreme sport athletes and cannabis use traditionally have gone hand-in-hand with one another, but the ‘JARS Rail Jam’ is a representation of the two finally being accepted and celebrated out in the open, together. I’m stoked to partner with JARS Cannabis to support this historical event.”
Co-sponsored by the official cannabis brand of Rick Wershe Jr., (aka “White Boy Rick”), “The 8th,” the JARS Rail Jam will also welcome Mr. Wershe as an event spectator and official spokesperson for his brand.
While the JARS Rail Jam is taking place outside, there will be JARS Cannabis budtenders available to chat and assist with purchases inside the JARS Owosso retail store (customers must be 18+ with MMMP license or 21+ with valid ID). Giveaways and brand sponsor promotions will be offered in-store at JARS Owosso on the day of the event as well.
WHEN
Saturday, February 26 , 2022 1– 9 PM
Registration & Open Ride 1 – 3 PM
Competition 3 – 7 PM
Awards Ceremony 7 – 9 PM
WHERE
JARS Cannabis Owosso
901 W Main St. Owosso, MI 48867
WHO
JARS Cannabis
JARS Cannabis is a multi-state operating cannabis brand and retailer spearheading the medical and recreational cannabis markets in Michigan and Arizona. Establishing operations in 2020, JARS Cannabis is headquartered in Troy, Michigan, and has grown to collectively operate 14 storefronts across the US. Community-focused, JARS Cannabis is committed to providing the highest quality of products, with the widest variety of options, at prices people can afford, ensuring the integration of cannabis into any lifestyle is both easy and accessible. For more information, visit www.jarscannabis.com.
Special Guests:
Ross Rebagliati
Ross Rebagliati is a Canadian Olympian who won the first ever gold medal in snowboarding at the 1998 Nagano Olympics in Japan. After testing positive for trace amounts of cannabis in his system, the International Olympic Committee (IOC) attempted to take his medal away, citing that it was “a performance enhancing drug,” only to have it returned 3 days later, on the basis that cannabis was not on the list of banned substances. Since then, Ross has been an outspoken advocate for the use of cannabis, educating the public on why cannabis can be part of a healthy lifestyle. Over the years, Ross has been involved in several real-estate projects, he is an author, and was nominated as Liberal Candidate for the Okanagan/Coquihalla riding in 2009. In 2013, Ross launched his cannabis brand, Ross’Gold. Most recently, Ross has partnered with Apex Mountain, coaching freestyle camps for both skiing and snowboarding. Ross is a sports and Wellness enthusiast, family man, coffee connoisseur, and animal lover. He now lives in Naramata, BC with his wife and kids.
Rick Wershe Jr., (aka “White Boy Rick”)
After serving over thirty-two years for non-violent drug offenses allegedly committed while he was a minor, Rick Wershe Jr., aka “White Boy Rick,” is the longest-serving nonviolent juvenile offender in Michigan history. Upon his release in July of 2020, Mr. Wershe partnered with Pleasantrees Cannabis Company to launch his official cannabis brand, “The 8th.”
CannaBus Detroit
Operated by co-founders Renette Jackson and Shannon Patterson, the CannaBus Detroit encourages you to join the crowd and take The High Road. Also known as Michigan’s first private and licensed cannabis consumption lounge on wheels, the CannaBus Detroit will take your brand to a new HIGH.
Local vendors:
Owosso Cookie Company
Co-founded by Alicia and Paul Kleeman, Owosso Cookie Company is a dessert and bakery shop located in the heart of downtown Owosso. Offering sweet treats that range from edible cookie dough to frozen yogurt, and cookies of all kinds, Owosso Cookie Company is sure to satisfy any JARS Rail Jam athlete or attendee’s sweet tooth.
Bastianelli Italian Mercato
Operated by co-owners Zach Bastianelli and LaRissia Byrd, Bastianelli Italian Mercato serves fresh, authentic Italian food across Genesee County on a renovated food bus that is brightly painted in green, white, and red colors. Offering meatball and Italian subs, lasagna, homemade spaghetti with meatballs, and Italian-inspired desserts, the Bastianelli Italian Mercato food bus is dedicated to sourcing all its food products and ingredients used from Michigan-based businesses.
DJ Chewy
DJ Chewy is an award-winning wedding DJ, entertainment, and event production company based in Owosso, Michigan. Casey Lambert started mixing records more than 10 years ago and quickly developed a passion for music. DJ Chewy blends a mix of styles ranging from country and oldies to pop and top 40 hits that results in a fun soundtrack designed to keep everyone on the dance floor.
Matteson Photography
We are Joe and Erica, a husband-and-wife photography team. We have been by each other’s sides for the past 11 years as our careers have developed. Joe has experience as a lead shooter, editor, and videographer. Erica holds the responsibilities of the assistant, second shooter and all things administrative. We are excited about the company that we have created together. We work with commercial companies, families, and an incredibly talented network of creatives that we call friends. Our home is Owosso, MI and we shoot on location throughout the United States. What you need to know is that we love our job because we are passionate about helping businesses grow and capturing family stories.