American basketball star Allen Iverson is partnering with cannabis brand Viola to release a new marijuana strain exclusively in Michigan.
The new hybrid strain — which is said to be a cross between F1 Durban, Gushers and Runtz — is launching in Michigan and will be available for purchase as several dispensaries across the state, officials said. The marijuana, reportedly cultivated in Detroit, will be sold as pre-rolls and packaged flower.
Viola Brands was founded by former NBA player Al Harrington and makes efforts to reinvest in the communities they do business in, in addition to offering education and resources to help people work and thrive in the industry.
In 2019, Harrington opened the Viola Provision Center in Detroit, soon after Michigan voters chose to legalize marijuana.
More at Channel 4