Formal complaints filed by the Michigan Cannabis Regulatory Agency in May against Viridis Laboratories, one of the state’s largest marijuana safety testing businesses, raise questions about the THC potency figures the lab reports, and that ultimately end up on retail packaging labels. Information in those same complaints indicate the CRA isn’t empowered or isn’t willing to quickly address the problem.
THC potency drives sales more than any other characteristic of marijuana, industry insiders say. The higher the potency, the higher the price, in most cases. With Marijuana prices plummeting 41% over the last year, according to statements CRA Director Andrew Brisbo made during the agency’s quarterly meeting Thursday, June 16, how much customers will pay is more important than ever.
Lab shopping has become a common phenomenon with growers and processors actively seeking out labs that issue the most financially beneficial test results, those that are less apt to fail product for contaminates or assign higher THC potency results.
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