A UK CBD seller has received a warning from the Advertising Standards Authority (ASA) over health claims in marketing materials.
The ASA, which reviews advertising for violations under rules of the Committees of Advertising Practice (CAP), told London-based Blessed CBD to stop making the claims.
ASA cited four “advertorials” about Blessed products that were placed by Consumer Logic Research, an affiliate marketing partner of Blessed CBD. The material appeared between June and December 2021
The case grew out of a complaint from the European Specialist Sports Nutrition Alliance, which challenged whether the ads misleadingly implied the products were independently recommended, and cited misleading claims that the products can prevent, treat or cure human disease.
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