Select Page

Google will for the first time allow ads for some CBD products on its advertising platform, the company announced.

Google said in late December that it would update its ad policies on Jan. 20 to permit the limited promotion of pharmaceuticals containing CBD that have been approved by the FDA, as well as the promotion of non-ingested items such as candles and beauty products containing CBD, or cannabidiol. The ads in the pilot program will be shown only to users in California, Colorado and Puerto Rico, Google said.

The move is encouraging to CBD companies, which have been prohibited from advertising online by some technology companies.

“Google’s decision to open the door for some CBD products to advertise is a step in the right direction,” Lisa Buffo, founder and chief executive of the Cannabis Marketing Association, told the Wall Street Journal.

Google said it would work with LegitScript, a Portland, Ore.-based compliance firm, to certify companies before they can advertise CBD products.

As of Jan. 20, interested merchants can fill out an application on the website of LegitScript, which, among other things, reviews health care providers, CBD products and websites, and drug and alcohol addiction treatment facilities to certify that they operate safely and transparently.

To read more, click on Let’s Talk Hemp

Share via
Copy link