You’ve probably heard of “clean” eating, or choosing fresh, unprocessed, chemical-free food. But what about “clean” weed?
That’s the idea behind a wave of new products hitting the cannabis space in recent months.
Rochester Hills-based Glorious Cannabis recently launched a line of solventless “rosin” cartridges made without any added chemicals, as opposed to “resin,” the golden goo typically used inside of vape carts. Pete Truby, the vice president of marketing at Glorious Cannabis, says while making its Icewater Bubble Hash Rosin products is a labor-intensive process, he believes cannabis consumers could be interested in a higher-quality product.
He notes the Glorious Cannabis slogan: “We cut buds, not corners.”
“Distillate carts are just so readily available and cheap. It’s really hard to compete,” he says of typical carts, which are made using chemicals like butane. “We think maybe we can get people to try something that’s smoother and a little bit higher quality than a distillate.”
Truby says the line is inspired by the company’s popular Icewater Bubble Hash-infused pre-rolls, which refers to a type of hash that bubbles when smoked, and is made using only ice and water — no chemical solvents like butane.
“We don’t use any trim or shake, we use full flower,” Truby says. “And then we infuse it with bubble hash, not distillate, which is a sort of cleaner ingredient, if you will, since it only takes ice and water to make. There’s no ethanol or any butane or any harsh chemicals to produce the concentrate, and it really does result in a cleaner, smoother product.”
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