As people start to make their summer travel plans, there are a growing number of options for travelers to Michigan to consume marijuana on vacation, from cannabis music festivals to consumption lounges and cannabis-friendly lodging.
While the number and variety of options available to travelers since marijuana became legal in 2018 are increasing, the cannabis travel industry is still in its early days.
There are no Pure Michigan (the state of Michigan’s tourism campaign) commercials advertising cannabis tourism in the state because Pure Michigan gets federal dollars and cannabis is illegal nationally.
Recreational cannabis sales began in Detroit at the start of this year but Visit Detroit is just starting to explore its strategy around cannabis and tourism, a spokesperson said.
One popular town in northern Michigan for tourists, Traverse City, recently issued 16 licenses for recreational marijuana. While recreational marijuana will be available for purchase in Traverse City this summer travel season, that doesn’t mean the city’s visitors bureau is rushing to promote it, mainly due to the restrictions on where it can be consumed, Whitney Waara, chief operating officer of Traverse City Tourism, said.
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