Glorious Cannabis is going high-tech to spread the word about its “Ice Water” bubble hash-infused pre-rolls. The Rochester Hills-based company has partnered with augmented reality leader BrandXR to create a smartphone filter to educate consumers about the products.
Augmented reality, or AR, combines the real world and computer-generated content, often by superimposing computer graphics over video. (Think of that Pokémon Go mobile phone game from a few years ago, which encouraged players to hunt for cute monsters in their neighborhood.)
“Augmented reality has the power to tell stories in an attention-grabbing and memorable way,” BrandXR CEO Moody Mattan said in a statement. “We are excited to work with Glorious Cannabis to tell their unique product story and make cannabis shopping not just a transaction, but an experience.”
Glorious Cannabis recently launched the line of solventless “rosin” cartridges made without any added chemicals, marketing it as a sort of “clean” weed. While it’s a labor-intensive process, the company previously told Metro Times it believes there is a market for the products similar to how many people avoid processed food with added chemicals.
To read more, click on Metro Times