Michigan will become the eighth state to sell flower from Willie’s Reserve, a brand started by Nelson in 2015. The “Willie-Worthy” strains are potent, ranging from 24% to 30% THC, the brand said in a press release.
Staying true to his roots, Nelson is working with small growers in the state to cultivate the flower. Co-founder of Farm Aid, a non-profit organization that raises millions of dollars to promote family farms, Nelson has spent much of his storied career supporting farmers and agricultural communities.
Willie’s Reserve is working with Aardvark Industrees, of Lansing, to supply dispensaries with the flower.
“This model is twofold in its purpose — first to help meet the expected demand of the product and, secondly, to support small independent growers in the state,” Hilary Dulany, an Aardvark Industrees partner, said in a statement Tuesday. “By working with smaller growers, we can ensure that the product we bring to market is truly Willie-worthy while being able to pivot with market demand.”