Country cannabis outlaw and icon Willie Nelson entered the Michigan cannabis market, debuting his cannabis brand in the state last week.
Michigan is the eighth state so far to sell flower from the singer-songwriter’s exclusive cannabis brand, Willie’s Reserve, which will be available at all Puff locations and several other dispensaries across the state.
Nelson has earned his name in the cannabis world after decades of support. Now at 90 years old, Nelson has attributed cannabis—a secret to a long life—as a main driving force in quitting cigarettes and alcohol, his lifetime battles with addiction. He’s ready to share his cannabis brand, now in Michigan, which is something that he can truly stand behind.
Willie’s Reserve is working with Lansing, Michigan-based Aardvark Industrees to supply dispensaries with the flower. The strains are potent, ranging from 24% to 30% THC, with names such as Cousin Strawberry G (Cousin Larry x Strawberry Cough) or Hitman OG (OG Kush x Unknown Hybrid Indica). Details about Willie’s Reserve-specific strains in the area have not yet been released. The brand sends a variety of pre-rolls, eighths, and quarter jars, among other products. You can check the website to find where Aardvark Industrees cannabis can be found.
“This model is twofold in its purpose—first to help meet the expected demand of the product and, secondly, to support small independent growers in the state,” Hilary Dulany, an Aardvark Industrees partner, said in a statement. “By working with smaller growers, we can ensure that the product we bring to market is truly Willie-worthy while being able to pivot with market demand.”
Aardvark Industrees is also handling local operations of Cheech’s Stash, a brand created by comedian and actor Cheech Marin, one-half of the duo Cheech & Chong.
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