Better Made is suing companies behind several Michigan marijuana dispensaries that they say are selling products with an altered, and unauthorized, version of the snack food company’s logo.
The popular Michigan potato chip company filed a lawsuit Wednesday, March 27 against nearly 20 companies and the marijuana dispensaries they operate in the state. Better Made says the businesses are selling a cannabis product labeled “Better Smoke,” whose logo is a spin off their own.
Better Made claims the use of their distinct logo design by Better Smoke is damaging to their brand, since customers may wrongly assume the cannabis products are affiliated with the food company. The defendants named in the lawsuit are being accused of federal trademark infringement and dilution, among other things.
Included among the defendants are several companies and their dispensaries from across all of Michigan — from Traverse City, to Grand Rapids, to Adrian, and throughout Metro Detroit. Better Made is asking the court to make these companies give all of their profits from Better Smoke products to the actual snack foods company.
It’s clear that the Better Smoke logo is a play on Better Made’s iconic design, which has been around since 1930. But trademark parodies are actually pretty common among cannabis products — at least at Michigan dispensaries.
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