When most people hear the word “edibles,” they think gummies. That’s because dispensary shelves in Michigan are lined with THC gummies, all promising the same high in slightly different flavors.
One Lansing-based company, Hey! Captain, is breaking away from that trend with a unique lineup of full-spectrum candies that literally melt in your mouth. Their tag line says it all: “No Gummies, No Brownies, No Bullshit.”
The brand, which launched late last year, is named after longtime cannabis innovator Kirk Reid, a.k.a Captain Kirk. He’s also the brainchild behind the fast-acting treats, which have won 11 High Times Cannabis Cups since he began making edibles in 2008 to help treat symptoms from multiple sclerosis.
At one point he was on more than 50 medications before he discovered how effective cannabis was.
In February 2011, Reid was hospitalized, but not even that would stop him.
“I was completely blind and paralyzed,” Reid tells me. “I couldn’t get out of bed. But I knew the High Times cup was coming up. So I got up, and I pushed through and made it happen.”
He made an infused key lime cheesecake for the contest and won his first High Times Cannabis Cup that year. He hasn’t looked back since, creating some of the most unique and delicious edibles in the market. His goal has been to create edibles that are fun, flavorful, and effective.
“Everybody has gummies everywhere,” Captain Kirk says. “When you walk into a dispensary, you’ll probably find 100 different gummies.”
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