The small mountain town doesn’t immediately present itself as one of Maine’s most vibrant cannabis markets.
The plant’s pungent scent doesn’t linger in the air. The town center is dotted with restaurants, boutiques and inns, not pot shops.
But as you reach the outskirts of Bethel, closer to the ski resort or the New Hampshire border, they start popping up, dotting the shoulders of the highway as you roll by with bright green signs advertising pre-rolls, edibles and other THC-infused goods.
