A new report tracking 83 celebrity cannabis brands across North America finds fewer than half are still operating. The ones that survived share four things in common.
In the early years of legal cannabis, celebrity brands looked like an obvious bet. A famous name could open doors that ordinary brands couldn’t, generate press that money couldn’t buy and lend credibility to an industry still fighting for mainstream acceptance. For a while, that was enough.
A new report suggests the gap between the two was always bigger than the press cycles made it look.
