The Toronto cannabis shop that received a legal notice from FIFA for selling an unauthorised “FIFA Bong” destroyed the objects on Monday morning. Still, the owners are riding high on the instant fame the obscure store has received over the last two days because of their skirmish with one of the world’s biggest sporting organisations.
Last Friday, Cosmic Charlies, a cannabis store on Toronto’s hip Queen Street, received a legal notice from FIFA for selling a bong resembling the World Cup trophy. The bong priced at C$50 ($36) was sold to a single anonymous buyer, after which the store received a notice from FIFA lawyers for copyright infringement.
“The cost of breaking one bong definitely could never buy me all the PR that we’ve gotten just from carrying this thing for a short period of time. I never expected to go viral, obviously, for carrying it. And I’ll never forget the time FIFA gave me a red card,” Kady said.
