Canadian sales of legal cannabis pre-rolls nearly doubled between 2020 and 2021, outstripping total marijuana market growth as convenience-seeking consumers increased spending on the ready-to-smoke form factor, according to data from Seattle-based cannabis-analytics company Headset.
Consumers have established clear preferences for the second-largest category in Canada’s cannabis market after dry flower.
Key pre-roll trends include:
- A consumer shift toward larger multipacks, mirroring a trend in U.S. cannabis markets.
- Price competition to win value-conscious consumers.
- Increasing popularity of concentrate-infused pre-rolls, which combine a joint with a cannabis concentrate for a more potent experience.
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