The Chicago Cubs is the first Major League Baseball (MLB) team to officially partner with a CBD company.
While MLB announced its league-wide partnership with a popular CBD brand last year, this marks the first time an individual club has teamed up with a cannabis company.
The Cubs struck a deal with the CBD sparkling beverage brand MYND DRINKS, the team announced on Friday. The agreement means that the company’s products will be marketed in signage at at Wrigley Field and promoted through “several in-game features,” it said.
The league said last year that individual teams could start selling partnerships to cannabis companies. In order to do so, a prospective business’s products must be certified by NSF International, a consumer safety and product-testing organization that sports leagues use, and the club must also receive authorization from the MLB commissioner’s office.
“When MLB opened the CBD category for its clubs, it allowed us to explore new partnership opportunities and offerings,” Alex Seyferth, vice president of corporate partnerships at the Chicago Cubs, said in a press release. “We’re proud to be the first club to partner with a CBD company, but what was more important to us was making sure that the brand was the right fit.”
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