COVID-19 dumped cold water on the biggest 4/20 of all time. Or did it? For one, cannabis stores remain open, and deemed essential. For two, people have more weed on hand than ever.
And the kicker—4/20 party promoters, entertainers, cannabis dispensaries, and smokers have rapidly pivoted to online concerts, Instagram DJ sessions and seminars, Zoom smokeouts, hangouts, and fundraisers for COVID-19 relief.’We’ve had to tear up the playbook.’Marty Higgins, Urbana cannabis stores, San Francisco
As COVID-19 cases peak this April and May, public gatherings are not allowed. But stay-at-home orders have ignited online events—dance parties, trivia nights, online poker games, you name it, said Tony Diepenbrock, engineer and host of the 4/20 World Record Zoom coming on April 20th.
“Forms of these online social gatherings have existed before,” said Diepenbrock, also from Flower Co. “We’re used to jumping online and socializing.”
COVID-19 canceled months-old parties and compressed new planning to two weeks, said Marty Higgins, owner of the two Urbana cannabis stores in San Francisco. “It’s definitely not like anything we’ve experienced before,” he said. “We’ve had to tear up the playbook.”
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