By pairing Cheech & Chong’s culturally iconic brand with Breakthru’s extensive retailer network and distribution infrastructure, the companies aim to bring trusted products to more shelves and more adult consumers seeking new ways to socialize and unwind.
“We’ve spent more than 50 years helping change the conversation around cannabis,” said Tommy Chong, co-founder of Cheech and Chong’s Global Holding Co. “To see products like ours showing up in more places and reaching more people… that’s how you know things are really changing.”
