On April 20th, while cannabis retailers across the country are preparing for one of their highest-revenue days of the year, Ethos Cannabis will be closed. The decision to close every store in every market was announced to all employees at the company’s All-Hands meeting in December, giving every Ethos employee a paid day off to spend however they choose.
“4/20 started as something simple and personal with friends, flower, and time together,” said Gibran Washington, CEO of Ethos Cannabis. “Somewhere along the way, the day got louder. What began as a celebration of the plant is closer today to a retail frenzy, with discounts and doorbusters driving the conversation instead of intention and care. This year, we’re reclaiming 4/20 for what it was always meant to be, a genuine celebration of the plant, the people who love it, and the patients whose lives it changes.”
