The cannabis industry has a new center of gravity. In 2025, pre-rolls became the most-sold product category in the United States by unit volume, closing the chapter on flower’s long-standing dominance and opening a new era shaped by speed, scale and brand execution. This shift is detailed in the newly released State of the Pre-Roll Market 2026 report from Custom Cones USA, the leading and most trusted provider of pre-rolled cones, pre-roll packaging and pre-roll machines worldwide.
Pre-Rolls Become Cannabis Industry’s Top-Selling Category
