Nearly $20.4 million in cannabis was purchased through adult-use retailers in Michigan on Monday, April 20, a date celebrated among marijuana users.
The sales on 4/20, a date that has become a sort of holiday in cannabis culture, remained largely steady from past years, when it had fallen on a weekday, according to data shared by Cannabis Regulatory Agency spokesman David Harns. The $20.4 million in sales was up about 27% from last year, when April 20 fell on Easter Sunday and yielded about $16 million in sales. This year’s sales were down 28% from 2024, when April 20 fell on a Saturday.
But the $20.4 million total was “largely in line” with 2023, Harns said, when 4/20 fell on a Thursday and resulted in about $20.7 million in sales.
