The Business of Cannabis

New York: Silly Nice Launches Sell-Through-First Retail Growth Partnership For State Dispensaries

Oct 2, 2026 | Great Lakes Region, New York, Recreational

The independent New York cannabis brand today announced its Sell-Through-First Retail Growth Partnership, a retailer-support model built around a simple principle: Silly Nice does not want dispensaries overloaded with inventory simply to create a larger initial order.

Instead, the company encourages licensed New York dispensaries to start with a manageable product mix, evaluate what their customers respond to, replenish successful products through weekly statewide delivery, and build the account around demonstrated consumer demand.

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