The Business of Cannabis

The U.S. Cannabis Industry Is Poised to Get a Long-Term Tailwind from COVID-19

Aug 31, 2020 | National

It really shouldn’t come as much of a surprise that the cannabis industry, in general, has shown “tremendous resilience” in the face of the pandemic. Medical marijuana is a prescription drug, which patients aren’t likely to stop using or cut back on unless absolutely necessary. And recreational marijuana is probably near the bottom of most users’ list of things to scale back on during challenging macroeconomic times. And, actually, a case could be made that some users increase their consumption during such times in an attempt to cope with anxiety. Indeed, some sources support this theory.

In addition, many industry watchers believe that the pandemic is driving some recreational users away from the black market and into legal markets. The reasoning is that some of these consumers probably don’t want their dealers in their houses and don’t want to go to their dealers’ houses during this time of social distancing.

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