The Business of Cannabis

Branding Pays Off For Marijuana Companies

As the recreational marijuana industry expands and matures, branding will be a vital strategy for companies vying for market share. Companies that build identities that resonate with consumers while fulfilling their needs will continue to grow – even once the...

Delta-8 THC Is the Next Big Thing in Weed, and We Tried It

The hot cannabinoid of the moment is Delta-8 THC. It’s a psychoactive compound—as in, it gets you high—that’s legal in most states. Or, if not legal, then at least widely available. It’s in a bit of a gray area.  Understanding why starts with...