The Business of Cannabis

Weed Companies Make More Money Selling Beer Than Pot

Tilray Brands Inc.’s big bet on legal cannabis is proving so overoptimistic it is now relying on the alcohol market it once aimed to disrupt. A long-awaited easing in US cannabis laws, known as rescheduling, is still at least months away, leaving in place suffocating...

How Can Cannabis Retailers Enhance Loyalty

As a market matures, any market, several things happen. Products become more reliable and known, increasing brand loyalty. Dispensaries start offering these known brands because they want to maintain customer trust and loyalty. However, now that a consumer can go to...