The Business of Cannabis

Are Cannabis Consumers More Loyal To Brands, Or Products?

In most consumer packaged goods industries, brands drive decisions. Shoppers walk into a store looking for Coca-Cola, Nike, or Tide, and if those brands aren’t available, many will leave without buying. Cannabis retail tells a different story. Here, product loyalty...

Tech-Driven Loyalty Programs Key To Cannabis Retail Sales

Borrowing from the playbook of industries like airlines and hospitality, an increasing number of cannabis retailers are upping their loyalty program game as a means of engaging customers to keep them returning to their stores. Loyalty programs are no longer just...